Tanishq launches World’s Smallest Bhagwad Gita
Thursday, April 23, 2009

Bhubaneswar: Bhagawad Gita is one of the most sacred and religious scriptures of Hinduism. It is also described as a practical, self-contained guide to life. Tanishq, India’s largest branded jewellery retail chain, riding on their design expertise and urge for continuous product innovation, today, launched the World’s Smallest Bhagwad Gita in the form of a Pendant.

The pendant with Bhagwad Gita inscribed can be seen under a 20X microscope and can be read under a 200X microscope. All the 18 chapters of Bhagwad Gita are inscripted in 24K gold (purest form of gold) on a 1 cm sq. tablet, which is developed into a pendant. This 22K gold pendant is available in 6 variants. The Gita Pendant will be available by 22nd April 2009, at select Tanishq outlets across the country.

Talking on the occasion of launch, Mr. Sandeep Kulhalli, Vice President, Tanishq said, “We at Tanishq always aim to offer the best and unique products with innovative and contemporary designs. This year on the occasion of Akshaya Trithiya we are offering this auspicious Bhagwat Gita Pendant for our valued customers. We are confident that this auspicious piece of jewellery will be one of the prized possessions for our consumers”.

With the launch of this pendant, Tanishq also has entered the “Nano” race by offering product that is designed using Nano technology. Professor Pawan Sinha from Massachusetts Institute of Technology (MIT), USA, has created this Bhagwad Gita tablet. He has patented the technology. Professor Sinha holds a Limca Book of Records for creating the smallest Bible (1/4th cm sq tablet). Professor Sinha is also the co-founder of Project Prakash, an NGO which helps in correcting congenital cataract in children. A certain portion of the proceeds from the sale of this pendant will be donated towards the project.